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  Direct is free to qualified professionals. Summary Description
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  What is the approximate number of employees in your company? (select only one)


2. In lieu of a signature, Penton Media requires a unique identifier used for subscription verification purposes by their auditing bureau. What is the month of your birth?


3. Please check the one category that best describes your company: (select only one)
Advertising/Sales Promotion/Direct Marketing Agency or Consultant List Compiler/List Manager
Manufacturer (Excluding Hi-tech) Association/Fund Raising/Non-Profit Organization
Hi-tech: ISP, Computers, Telecommunications, Software Hospital/Health Care
Retailer Education/Seminars/Trade Shows
Instore Social Services
Mail Order Public Administration/Government
Instore and Mail Order Communication/Transportation/Utility
Electronic Banking/Insurance/Real Estate/Financial
Wholesaler/Distributor Entertainment/Hospitality/Travel
Publisher (Books, Magazines, Newspapers, Music or Video) Services (Consumer or Business) - (please specify)
List Broker


4. My primary job function is: (select only one)
Corporate/General Management Fulfillment/Data Processing Management
Sales/Marketing/Telemarketing Management Mailroom/Operations Management
Advertising/Promotion Management Production/Creative Management
Circulation/List/Media Management Other (please specify)


5. Which of the following types of media are used by your company and/or clients? (select all that apply)
Solo Mailings Publishing Media
Catalogs/Multi-Page Mailers Telemarketing
Free Standing Inserts/Coupons DRTV/Radio
Card Decks Electronic Commerce
Package/Co-ops Inserts


6. I am involved with: (select only one)
Consumer Direct Marketing Both Consumer and Business to Business
Business to Business Direct Marketing


7. Please check the approximate annual total direct marketing expenditures for your company and/or clients: (select only one)
Over $10 million $500,000 - $1 million
$5 million - $10 million Under $500,000
$1 million - $5 million


8. I specify, recommend, approve, purchase or influence the purchase of: (select all that apply)
Database Marketing Services Distribution Services
Telemarketing Services Fulfillment Services
List/Related Services Sales Promotion
Printing/Related Services Financial Products/Services
E-Commerce Services Desktop Publishing Systems/Services
Paper Search Engine Marketing/Optimization
International Direct Marketing Services Equipment (please specify)
Lettershops/Mailing Services


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